Marketing and Production Director - Marketing and Communications Department

Competition Number:
170E26
Position Type:
Staff Position
Closing Date:
Date of Posting:
Department:
Marketing and Communication Department
Position:
Marketing and Production Director
Contract:
Full-Time Term Position
Hours of Work:
ASAP for 6 months (Term may be reduced or extended depending on performance, available funding, and departmental requirements)
Salary:

$122,970 - $136,340 per annum, pro-rated to term

Term:

ASAP for 6 months (Term may be reduced or extended depending on performance, available funding, and departmental requirements)

The University of Prince Edward Island invites applications for a six-month temporary Marketing & Production Director position to provide strategic leadership for the University’s marketing, brand, digital, and creative production functions. This is an exciting opportunity for an experienced marketing leader to make an immediate impact at a dynamic institution while leading a talented creative and digital team.

Reporting to the Chief of Staff, the Marketing & Production Director provides strategic leadership for institutional marketing, branding, creative production, digital communications, and audience engagement. The successful candidate will guide the University's marketing priorities, oversee major recruitment and reputation-building initiatives, champion brand standards, and support strategic projects across the institution and play a key leadership role in advancing the University's Strategic Enrolment Management (SEM) Plan. Working closely with recruitment, academic leadership, and administrative units, the Director will help shape and execute strategies that support student recruitment, conversion, retention, and overall enrolment objectives while strengthening UPEI's reputation and market position.

RESPONSIBILITIES:

  • Leading integrated marketing and recruitment campaigns that enhance UPEI's profile and support enrolment objectives
  • Providing stewardship of the University's brand, messaging, creative direction, and digital presence
  • Managing a multidisciplinary team of marketing, design, web, content, and production professionals
  • Advising senior leaders, Deans, and administrative units on marketing strategy, communications, and audience engagement
  • Overseeing marketing budgets, external vendors, campaign performance measurement, and digital governance activities
  • Serve as a strategic leader in the implementation of UPEI's Strategic Enrolment Management Plan, developing and executing marketing and recruitment initiatives that support enrolment growth, student success, and long-term institutional sustainability

QUALIFICATIONS: 

  • A university degree in marketing, communications, business, public relations, or a related discipline. A postgraduate degree is considered an asset
  • Significant progressive leadership experience in marketing, communications, branding, or related fields
  • Demonstrated success leading integrated marketing strategies, digital initiatives, and high-performing teams
  • Strong relationship-building, project management, and strategic planning skills
  • A commitment to equity, diversity, inclusion, accessibility, and reconciliation
Application Instructions:

Please submit electronically a cover letter, quoting the competition number, a resume and reference list to be received no later than the closing date via the link below.

If you are unable to apply online, you can drop off your resume to the Human Resources Department, Kelley Building, University of Prince Edward Island, 550 University Avenue, Charlottetown, PEI C1A 4P3, Fax Number 902-894-2895.

UPEI is committed to equity, diversity, inclusion, and reconciliation and believes in providing a positive learning and working environment where every person feels empowered to contribute. UPEI is committed to the principle of equity in employment and encourages applications from underrepresented groups including women, Indigenous peoples, visible minorities, persons with disabilities, persons of any sexual orientation or gender identity, and others with the skills and knowledge to productively engage with diverse communities. If you require accommodation in any part of the process, please direct your inquiries, in confidence, to our HR Officer, hrofficer@upei.ca. Applications will not be accepted via email.

Only those applicants who are invited to an interview will be acknowledged.

Note that this site is not compatible with some mobile browsers (e.g. iPad, iPhone). Upon successful submission of your application, you will receive an auto-reply to your email address advising your application has been received. If you do not receive an email, please check your spam folder and/or try submitting your application via a different web browser (Google Chrome, Firefox, etc).

Apply for Marketing and Production Director - Marketing and Communications Department (170E26)

UPEI encourages all qualified applicants to apply for job openings; however, in keeping with the terms and provisions of the university’s various employment and collective agreements, first priority will be given to internal candidates.